
Landbot
No-code AI agent and chatbot builder for websites and WhatsApp
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About Landbot
Landbot is a no-code AI agent and chatbot builder that helps marketing, sales, and customer service teams turn website visitors and WhatsApp conversations into qualified leads and satisfied customers. Instead of relying on static contact forms, Landbot lets businesses build interactive, branded conversational experiences using a visual drag-and-drop flow canvas, combining rule-based logic with AI flexibility so bots can handle both predictable tasks and unexpected questions.
The platform's core strength is blending structured, rule-based flows with AI Agents that understand intent, hold natural multi-turn conversations, and pull live data from a business's CRM, product catalog, or pricing sheets. Builders can add buttons, carousels, date pickers, and file uploads directly inside the chat, connect to tools like HubSpot, Salesforce, Airtable, Google Sheets, Stripe, Calendly, Zapier, Make, and n8n, and deploy the same underlying logic across a website widget, WhatsApp Business number, or Facebook Messenger. An AI Copilot inside the builder helps less technical users configure flows, fallback logic, and integrations as they go.
Landbot is aimed at revenue teams, marketing and sales departments, agencies, and customer support organizations that want to automate lead qualification, meeting booking, and 24/7 support without engineering resources. Customers such as Allianz, BNP Paribas, Randstad, Emma, and Hotelbeds use it to qualify leads in real time, reduce reliance on static "Contact Sales" forms, and hand off sales-ready conversations to human teams when needed. The platform is SOC2 and GDPR compliant and offers a free Sandbox tier alongside paid plans for growing teams and enterprises.
Key Features
- Visual no-code drag-and-drop chatbot flow builder
- AI Agents that understand intent and hold natural conversations
- AI Copilot for in-context flow building guidance
- Deployment across website, WhatsApp Business API, and Facebook Messenger
- Interactive UI elements like buttons, carousels, date pickers, and file uploads
- Native integrations with HubSpot, Salesforce, Airtable, Google Sheets, Stripe, and Calendly
- Webhook, Zapier, Make, and n8n support for custom automations
- Team inbox and human takeover for live agent handoff
- Conversation analytics, lead scoring, and A/B testing
- Ready-made chatbot templates for lead gen, support, and product recommendation
Pros
- Combines rule-based flow control with AI flexibility so bots stay on-brand and predictable
- No coding required to launch bots across web and WhatsApp
- Deep native integrations with CRMs, payment, and scheduling tools
- Interactive conversational UI converts better than static forms
- SOC2 and GDPR compliant with a free tier to start
- AI Copilot helps non-technical teams configure flows faster
Cons
- AI chats are billed separately and can add up beyond included quotas
- WhatsApp plans require annual contracts to get the best pricing
- Some advanced integrations and branding controls are locked to higher-tier plans
- Free Sandbox plan is limited to 100 chats per month and 1 seat
- Occasional lag or flow inconsistency reported by some long-time users
Pricing
Landbot offers a free-forever Sandbox plan with 100 chats/month and 1 seat. Paid web/Messenger plans (billed in EUR, taxes excluded): Starter at €40/mo (€32/mo billed yearly) with 500 chats and 100 AI chats included and 2 seats; Pro at €100/mo (€80/mo yearly) with 2,500 chats, 300 AI chats, and 3 seats. A WhatsApp Pro plan is available at €200/mo (€160/mo yearly) with 2,500 web/Messenger chats, 500 AI chats, 10,000 WhatsApp service messages, 1 WhatsApp Business number, and 3 seats. Business plans start at €400/mo (custom chats, 1,000 AI chats, 5 seats) for enterprises needing bot management services and priority support. A separate WhatsApp-only ladder offers a Pro plan at €120/mo (1,000 WhatsApp chats, extra chats at €0.03 + Meta cost) and a Business plan starting at €300/mo, billed as annual contracts with a 20% discount for paying upfront. Extra AI chats cost €0.10 each across web/Messenger plans, and extra seats range from €16-25/mo depending on plan. New sign-ups get a 14-day free trial with full feature access before downgrading to Sandbox.
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Connect with Landbot
Frequently Asked Questions
Landbot is a no-code platform for building AI-powered chatbots and conversational agents that qualify leads, answer support questions, and book meetings on websites and WhatsApp.
Yes, Landbot offers a free-forever Sandbox plan with 100 chats per month and 1 seat, plus a 14-day free trial of paid features for new sign-ups.
A regular chat follows a rule-based flow with buttons and decision trees, while an AI chat is handled fully or partially by Landbot's AI Agents, which understand intent and respond dynamically; the two are billed separately.
Yes, Landbot uses the official WhatsApp Business API, letting businesses run chatbots, opt-in campaigns, and template messages on WhatsApp starting from the WhatsApp Pro plan.
No, Landbot is built for non-technical users with a visual drag-and-drop flow builder, though custom code blocks are available for teams that want deeper customization.
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