Chatfuel

Chatfuel is a social media AI sales and automation platform built for businesses that want to turn Instagram, WhatsApp, Facebook, TikTok, and web conversations into consistent, automated revenue — without hiring more staff. As an Official Meta Business Partner and WhatsApp Business Solution Provider trusted by 150,000+ businesses globally, Chatfuel is positioned not as a chatbot, but as a full AI coworker team.

**Your AI Team — Four Specialized Agents Working 24/7**

Chatfuel introduces a new paradigm: instead of building flows and rules, businesses get four ready-to-deploy AI agents, each with a specific role:

- **Mateo — Sales Agent:** Answers product and pricing inquiries, qualifies leads based on intent, and automatically sends booking links or product information to move prospects forward.

- **Maria — Marketing Agent:** Manages replies to sponsored ad comments, runs follow-up campaigns, handles story mention responses, and re-engages cold contacts with targeted broadcasts.

- **Sora — Booking Agent:** Handles end-to-end appointment scheduling, sends confirmation messages and reminders, and manages no-shows and rescheduling — all through WhatsApp or Instagram DM.

- **Valentina — Strategy Advisor:** Delivers daily performance briefings, analyzes what's working across channels, and proactively recommends next actions based on business data.

**Just Say It — Voice-First AI Commands**

Teams don't need to type commands or navigate dashboards. Business owners can send a voice message to their AI coworker describing a task ("launch a birthday discount campaign for clients who booked last month") and the AI executes it — making it feel like having a business manager in your pocket.

**Core Platform Capabilities**

- **Auto-replies across channels:** Instantly responds to DMs, comments, and story replies on Instagram, WhatsApp, Facebook, and TikTok — 24/7 with no manual effort

- **Click-to-chat ad campaigns:** Launch and manage Meta ad campaigns that open WhatsApp or Instagram DM conversations directly from the AI interface

- **Lead qualification funnels:** AI-driven conversation flows that segment and qualify leads before routing to human agents or booking

- **Broadcast & re-engagement:** Send targeted bulk messages to segmented contact lists to re-activate past customers or promote new offers

- **Shared inbox:** Team members can monitor and take over AI conversations for high-value or complex situations

- **Contact management:** Full CRM-style contact profiles with segmentation, tags, and conversation history

- **Service catalog & bookings:** Built-in operations management for service businesses — manage services, pricing, and client scheduling in one place

- **Integrations:** Google Sheets, Zapier, Stripe, and Chatfuel API for connecting existing business tools

**Plans**

Chatfuel Light (Free) covers core Instagram, Facebook, and WhatsApp automations with shared inbox, flow builder, templates, and contact management. AI PRO ($49/month billed monthly, or ~$35/month billed annually) unlocks the full AI coworker team — AI sales manager, AI knowledge base, AI-powered automations, broadcasts, re-engagement, and advanced funnels.

**Who It's For**

Service businesses, e-commerce brands, coaches, salons, clinics, agencies, and any business relying on social media for customer acquisition and retention — particularly those on Instagram and WhatsApp who want to automate the full sales cycle without adding headcount.

Free plan (Chatfuel Light): Instagram, Facebook, and WhatsApp automations, shared inbox, flow builder, ready-made templates, and contact management — no credit card required. AI PRO: $49/month (billed monthly) or ~$35/month (billed annually, saving 29%) — includes all Light features plus AI sales manager, AI knowledge base, AI-powered automations, broadcasts, re-engagement campaigns, lead qualification funnels, and advanced contact tools. Usage limits apply per plan. Enterprise/custom solutions available on request.