Wondershare Filmora official logo — AI video editing software for creators on desktop and mobile

Beginner-friendly AI video editor for desktop and mobile with creative effects

Tested by Hamza Khaliq
Not yet rated
New & Growing
Released 2014
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About Wondershare Filmora

AICentral Editorial ReviewVerified Test
Evaluated by Hamza Khaliq · Updated for 2026
Test Verdict
4.8 / 5.0

Wondershare Filmora is a consumer and creator video editor for Windows, macOS, iOS, iPadOS and Android. It pairs a familiar multi-track timeline with a large library of effects, titles, transitions and music, so beginners can produce polished videos quickly.

Filmora 16 adds a broad AI toolkit: text-based editing, AI Media Analysis, text-to-video, image-to-video, AI video extender, text-to-speech, AI music and sound effects, auto captions, object remover, video enhancer, voice changer and idea-to-video planning. Pro features include keyframes, camera tracking, color masks, audio ducking and XML import/export.

It suits YouTubers, social creators, educators and small businesses that outgrow phone editors but want something easier than Premiere Pro. Plans are available as subscription or perpetual license.

Key Features

  • Multi-track timeline with keyframes
  • AI text-to-video and image-to-video
  • Text-based editing and AI Media Analysis
  • Auto captions and video translation
  • AI music, TTS and sound effects
  • Object remover and video enhancer
  • Windows, Mac, iOS, iPadOS and Android

Pros

  • Easy for beginners
  • Perpetual license option
  • Large effects and template library
  • Cross-platform desktop and mobile

Cons

  • Free export is watermarked
  • Some AI features cost extra credits
  • Perpetual license locks to a version
  • Less powerful than pro NLEs

Pricing

Filmora can be downloaded and used for free, but exports from the free version carry a Filmora watermark that paid plans remove. AI features use credits on some plans.

Search snippets from Wondershare's store list an annual plan around $49.99 per year (promotional, with regular prices near $67.97) and a perpetual plan roughly $79.99 to $89.99 as a one-time fee. Monthly billing is also offered at roughly $9.99 per month, and an Advanced tier is listed around $59.99 per year. A perpetual license is tied to the version purchased.

Business and team plans start around $155.88 per year per user according to third-party coverage. Wondershare changes promotions often, so verify at checkout.

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