Smartly

Smartly (Smartly.io) is an enterprise advertising platform that helps brands and agencies plan, produce, launch and optimize paid campaigns across social, connected TV, video and the open web from one place. It is organized into three suites: Creative, Media and Intelligence, with an AI orchestration layer called Smartly Synapse sitting behind its AI agents.

The Creative suite uses templates and generative AI to scale ad production across formats and markets. The Media suite handles cross-channel activation, bulk campaign management and AI-driven budget allocation, while Intelligence brings cross-platform reporting, recommendations and measurement into a single dashboard. Smartly says it supports 800+ brands and manages over $7 billion in ad spend, and it lists partners such as Meta, Google, TikTok, Snap, Pinterest, Reddit, Amazon and Spotify.

It is built for performance marketing teams, in-house media groups and agencies with large, multi-channel budgets and heavy creative volume. Customers named on its site include Samsung, Spotify, Uber, Ralph Lauren, Tripadvisor and TUI. It is a sales-led enterprise product, not a self-serve tool for small advertisers.

Smartly does not publish pricing and has no self-serve plans. You start with a sales demo, and contracts are quoted individually. Its three suites (Creative, Media and Intelligence) are sold as a platform subscription rather than tiered plans.

Third-party reviews report that fees are usually a percentage of managed media spend, with a practical minimum of roughly $4,000 to $5,000 per month in platform fees. One review cites a flat entry fee of about 5,000 EUR per month for accounts under 100,000 EUR of monthly spend, falling to around 3% of spend above 500,000 EUR. These figures are unconfirmed estimates, not official prices.

Expect onboarding and team time on top of the platform fee. Confirm current terms directly with Smartly before budgeting.