
Retell AI
Build human-like AI voice agents for phone calls with ~600ms latency
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About Retell AI
Retell AI is a real-time conversational voice platform that lets businesses build, test, deploy, and monitor production-ready AI voice agents for phone-based customer interactions. Rather than relying on rigid, menu-driven IVR systems, Retell combines low-latency speech recognition, large language models, and realistic text-to-speech to create agents that hold natural, human-like conversations, understand context, and take real actions like booking appointments, checking order status, or transferring to a live representative.
At the core of the platform is a highly configurable, drag-and-drop conversation flow builder with built-in guardrails, real-time function calling, and streaming retrieval-augmented generation that keeps agents grounded in a business's latest knowledge base. Teams can choose from a range of LLMs including GPT, Claude, and Gemini models, pair them with voice providers like ElevenLabs or Retell's proprietary voices, and connect to any existing telephony setup via SIP trunking or native Twilio and Vonage integrations. Built-in simulation testing, post-call transcripts, and a quality assurance layer let teams validate and continuously refine agent behavior before and after launch.
Retell AI serves industries with high call volumes and strict reliability needs, including healthcare, financial services, insurance, logistics, retail, and debt collection, with customers like Pine Park Health, SWTCH, and Medical Data Systems using it to boost scheduling satisfaction, cut support costs, and scale collections. The platform is SOC 2 Type II certified, HIPAA-ready, and GDPR compliant, with an Enterprise plan adding dedicated servers, custom SSO, role-based access control, and white-glove implementation support for organizations running voice AI at production scale. Founded in 2023 by a team out of Y Combinator's Winter 2024 batch, Retell AI has grown quickly to serve thousands of businesses handling real customer calls.
Key Features
- Drag-and-drop conversation flow builder for designing call logic
- Real-time function calling for appointments, payments, and record updates
- Streaming RAG knowledge base that auto-syncs with website content
- Support for GPT, Claude, and Gemini models plus custom LLMs
- Multiple TTS voice providers including ElevenLabs, Cartesia, and Retell's own voices
- Batch calling for high-volume outbound campaigns without concurrency limits
- SIP trunking to connect any existing telephony or phone number
- Post-call analysis, transcripts, and built-in simulation testing
- Branded Caller ID and verified phone numbers to reduce spam flagging
- Native integrations with Twilio, Vonage, HubSpot, Salesforce, n8n, and Zapier
Pros
- Industry-leading ~600ms latency for natural, fluid conversations
- True pay-as-you-go billing with no annual contracts required to start
- Highly configurable flow builder with real-time function calling
- Broad LLM and TTS provider choice, including Claude, GPT, and Gemini models
- SOC 2, HIPAA, and GDPR compliant out of the box
- Simulation testing and detailed call analytics for continuous quality improvement
Cons
- Billing continues during silence and hold time since speech recognition stays active
- Advanced voices like Elevenlabs cost more per minute than platform-native voices
- Enterprise-grade features like SSO and custom BAAs require the custom-priced Enterprise plan
- Costs can add up quickly at scale when combining premium LLMs, TTS, and add-ons like AI QA
- No native mobile app; management happens through the web dashboard
Pricing
Retell AI's Pay-as-you-go plan starts at $0 with $10 in free credits, no commitments, and full platform access. AI Voice Agents cost $0.07-$0.31 per minute depending on the LLM and voice provider selected, with a base cost breakdown of $0.055/min for Retell's voice infrastructure, $0.015-$0.040/min for text-to-speech (ElevenLabs is priciest at $0.040/min), and LLM costs ranging from $0.003/min (GPT 5 nano) to $0.16/min (GPT 5.5). AI Chat Agents start at $0.002+ per message. The plan includes 20 free concurrent calls, with additional concurrency at $8/month each; the first 10 knowledge bases are free, then $8/month each; phone numbers cost $2/month and verified numbers have a one-time $10 fee. Add-ons include Knowledge Base (+$0.005/min), Batch Call (+$0.005/dial), Branded Call ID (+$0.10/outbound call), Advanced Denoising and Safety Guardrails (+$0.005/min each), PII Removal (+$0.01/min), and AI Quality Assurance ($0.10/min after 100 free minutes). The Enterprise plan offers custom pricing with dedicated stable servers, custom SSO, role-based access control, custom MSA/DPA/BAA terms, high concurrent call caps, and 24/7 support with a dedicated portal.
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Frequently Asked Questions
Retell AI is a platform for building, testing, deploying, and monitoring production-ready AI voice agents that hold natural, low-latency phone conversations, book appointments, qualify leads, and integrate with business systems in real time.
Retell AI uses pay-as-you-go pricing starting at $0, with AI voice agents costing $0.07-$0.31 per minute depending on the LLM and voice chosen, plus a custom-priced Enterprise plan with dedicated infrastructure and support.
Yes, new accounts get $10 in free usage credits with full platform access and no commitment required to start building and testing voice agents.
Yes, Retell AI supports any telephony system through SIP trunking, letting businesses connect existing phone numbers or VoIP providers like Twilio and Vonage without changing infrastructure.
Retell AI reports approximately 600 milliseconds of round-trip latency, which independent benchmarks have highlighted as a leader in conversational responsiveness among voice AI platforms.
Yes, Retell AI is SOC 2 Type II certified, HIPAA-ready with BAAs available, and GDPR compliant, making it suitable for healthcare, financial services, and other regulated industries.





