MiniMax's AI video generator for cinematic text-to-video and image-to-video clips
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About Hailuo AI
Hailuo is MiniMax's video generator, and the pitch is simple: type a prompt or drop in an image and get a short clip with strong motion and expressive faces. Onboarding is light, with a free trial credit pool and a prompt box. The real question with any credit-based generator is how fast you burn through attempts, and that is where Hailuo needs care, because the free allowance is small and the official site does not publish a clear price table. Where it tends to stand out against Kling, Runway and Pika is motion quality on people and camera moves. Where it falls short is the usual short-clip problem: you get a few seconds per generation, consistency across shots depends on re-prompting, and pricing details are mostly reported by third parties, so budget conservatively. If you make social clips or concept shots and already pay for one generator, Hailuo is worth a free-trial comparison on your own prompts before adding it. If you need long scenes or strict character continuity, stay with a tool built around storyboarding.
Hailuo AI is the consumer AI video and image platform from Shanghai-based MiniMax. Users create short videos and images from text prompts or photos, using the Hailuo model family (Hailuo 02, 2.3 and a cheaper 2.3 Fast variant) and, at the time of review, the newly announced MiniMax H3 model that the homepage promotes as live.
The platform offers camera-motion commands, subject reference and first/last-frame keyframes, template-style effects such as photo-to-motion and transformation videos, themed tools for ads, memes and style transfer, and a Hailuo Agent alongside separate video, image and audio sections. Clips are short, typically 6 to 10 seconds, with 768p on the free tier and up to 1080p on paid plans according to reviewers, and outputs are bare clips without built-in captions, scheduling or publishing.
Hailuo AI suits creators, marketers and hobbyists who want fast, affordable generative video for social content, concept shots and animated photos. Reviewers report realistic motion and strong image-to-video results, but also inconsistent quality and credit-billing complaints.
Key Features
- Text-to-video and image-to-video generation
- Hailuo 02, 2.3 and 2.3 Fast video models
- Camera-motion commands and subject reference
- First and last frame keyframe control
- Template effects such as photo-to-motion and transformations
- AI image generation and audio tools
- Hailuo Agent for multi-step creative tasks
- API access with pay-as-you-go billing
Pros
- Realistic motion and strong image-to-video results
- Fast clip generation with a minimal learning curve
- Native 1080p on paid plans
- Free tier and low-cost entry plan
- Camera and keyframe controls improve direction
Cons
- Clips are short, usually 6 to 10 seconds
- Quality is inconsistent between generations
- Credit costs are hard to forecast and billing complaints are common
- No captions, scheduling or publishing built in
- Limited creative control for professional workflows
Pricing
Hailuo AI has a free tier with trial credits whose amount varies over time and by promotion. Free output is reportedly capped at 768p and short 6-second clips with a watermark and a small task queue.
Paid plans are credit-based and billed monthly. One review lists Standard at $7.99 per month (1,000 credits, about 83 videos, watermark removal), Pro at $27.99 (4,500 credits), Master at $63.99 (10,500 credits), Ultra at $124.99 (12,000 credits) and Max at $199.99 (20,000 credits), while another review reports a range of roughly $10 to $200 per month. The official subscription page did not show prices when reviewed, so these amounts are reported rather than verified and change often.
Subscriptions are reported as non-refundable, credits are returned for failed generations according to one review (another says failed generations still consume credits), and API access is billed pay-as-you-go. Check the in-app subscription page for current prices.
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Frequently Asked Questions
Hailuo AI is MiniMax's AI video and image generator that creates short clips from text prompts or photos using the Hailuo model family.
It has a free tier with trial credits, reportedly limited to 768p, short clips, a watermark and a small queue. Paid plans remove the watermark and add credits.
Reviews report paid plans from roughly $7.99 to $199.99 per month. The official page did not show prices, so confirm current amounts in the app.
Clips are typically 6 to 10 seconds long, with paid plans reaching 1080p resolution.
Hailuo AI is made by MiniMax, a Shanghai-based AI company backed by Alibaba and Tencent.
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