Vue.ai

Vue.ai is an enterprise AI orchestration platform built by Mad Street Den, founded in 2013 in Chennai, India by Ashwini Asokan (CEO, ex-Intel Labs, Carnegie Mellon University) and Anand Chandrasekaran (CTO, Stanford neuroscientist). Originally launched in 2016 as a vertical AI stack for retail — covering product tagging, visual search, and personalized recommendations — Vue.ai evolved into one of the world's earliest general-purpose enterprise AI platforms, expanding from retail into financial services, insurance, logistics, and healthcare. Mad Street Den raised over $79M total across seed, Series A (Sequoia Capital India), Series B ($17M, Falcon Edge and Sequoia), and Series C ($30M, Avatar Growth Capital, January 2023). FedEx Innovation Lab also made a strategic investment in 2023. On March 4, 2025, Vue.ai was acquired by M2P Fintech, an Indian fintech infrastructure company valued at ~$800M, in a transaction reported as a distress deal at approximately $10-15M.

Vue.ai's platform is organized into four composable hubs: the Data Hub (product tagging, data cleanup, content moderation), the Customer Hub (personalization, audience builder, journey orchestration), the Automation Hub (intelligent document processing, workflow automation), and the Optimization Hub (lead generation, sales efficiency, channel optimization). The architecture is AI-native, modular, and designed to replace dozens of single-purpose apps with one orchestrated platform. A distinctive 30:60:90 implementation framework promises a pilot live by Day 30, ROI proof by Day 60, and scale by Day 90 — backed by committed outcomes and walk-away clauses if results aren't delivered.

Vue.ai is trusted by 150+ enterprises including Tata Neu, ThredUp, Microsoft, HDFC Bank, Zenyum, Dubai CommerCity, FedEx, Diesel, and Decathlon. It is a Google Cloud Partner Advantage member and has partnerships with Decimal Technologies (BFSI), SimpliFI Consulting (MENA), Xponent.ai (Australia), and Moative. The platform serves eCommerce and retail, financial services, insurance, logistics, and healthcare globally, with particular strength in India, the Middle East, and the United States.

Vue.ai operates on a fully custom enterprise pricing model — there is no published rate card or self-serve trial. All deployments are scoped through a sales engagement and are tailored to the organization's industry, use case mix, data volume, and number of workflow modules activated.

Vue.ai's 30:60:90 framework structures every commercial engagement: the team commits to a pilot go-live by Day 30, proven ROI against a baseline by Day 60, and scaled deployment by Day 90. Contracts include committed outcomes and walk-away clauses — Vue.ai will exit if it fails to deliver the agreed business value.

Pricing typically involves an annual SaaS subscription covering the selected hubs (Data, Customer, Automation, Optimization) plus implementation and success fees. Pricing scales with the number of hubs active, data volume processed, and number of workflow integrations. Contact Vue.ai via vue.ai for a demo and scoped proposal.