Lavender

Lavender is an AI email coach built for sales professionals who want more replies from cold and follow-up emails. Trained on billions of analyzed sales emails, it works inside Gmail, Outlook and sales engagement tools to give live feedback on every draft before it is sent.

The Email Coach scores each message in real time and suggests edits to length, readability, tone, subject lines and personalization, while its AI assistant can write a first draft and surface prospect research. Lavender also offers Ora, an AI sales agent that drafts outreach with CRM enrichment, and team analytics that help managers coach reps on what actually drives responses. It integrates with Salesforce, HubSpot, Outreach, Salesloft, LinkedIn and Gong, and holds SOC 2 and GDPR compliance.

It is best suited to SDRs, account executives, sales leaders, recruiters and founders who send high volumes of outbound email and want to raise quality without slowing down.

Lavender is freemium. The free Basic plan lets you analyze a limited number of emails per month (reported as 5 analyses) with the Email Coach, which is enough to try the scoring and feedback before paying.

Paid individual plans are reported at roughly $27 per month billed annually or $29 month-to-month for Starter, and about $45 per month annually or $49 monthly for Individual Pro, which adds deeper personalization and AI drafting. Team plans are priced per seat, reported between roughly $69 and $89 per seat per month depending on billing and volume, with team analytics and admin features.

Lavender does not publish a public pricing page, so figures come from the product's pricing links and third-party reviews and may change. Ora, the AI sales agent, is priced separately; contact Lavender for current quotes.