Looka

Looka is an AI-powered logo maker and brand identity platform that generates professional logos and complete visual identity systems from a short questionnaire about your business. Founded in 2016 and used by over 20 million entrepreneurs, Looka is built for the moment a business comes to life: when a founder, freelancer, or small business owner needs a professional-looking brand immediately without the cost or timeline of a design agency.

The workflow is simple and fast: answer questions about your business name, industry, style preferences, and color palette, and Looka's AI generates hundreds of logo options. Select one and customize colors, fonts, icons, and layout in real time. Download the logo as PNG, SVG, PDF, and EPS files with a one-time payment of $20 for basic or $65 for premium files. The Brand Kit subscription ($96/year) goes further — it takes your approved logo and automatically generates every brand asset your business needs: business cards, email signatures, social media profile images and banners, letterheads, invoice templates, brand style guides, and over 300 branded templates for marketing materials.

Looka is not a full design platform and doesn't compete with Figma or Canva for ongoing design work. It's best for the initial branding moment: getting from no visual identity to a complete, consistent brand presence across digital and print channels in under an hour. The Brand Kit Web plan ($129/year) extends this to a simple website builder where Looka auto-populates your brand colors, logo, and fonts into a ready-to-publish site.

Looka offers three distinct purchase options, not a traditional subscription-first model.

Logo Package (one-time payment): Basic at $20 includes high-resolution PNG files. Premium at $65 includes PNG, SVG, PDF, and EPS file formats plus full commercial license and trademark rights. This is the entry-level option for teams that only need logo files.

Brand Kit at $96/year: includes everything in the Premium Logo Package plus 300+ branded marketing asset templates (business cards, social media assets, email signatures, letterheads, presentations, invoices, and more). Assets update automatically when you modify your logo or brand colors. Recommended for businesses that need a consistent visual identity across multiple channels.

Brand Kit Web at $129/year: includes everything in Brand Kit plus a simple website builder that auto-populates your brand colors, logo, and fonts. Suitable for simple 5-10 page business websites with no complex CMS requirements.