Forter

Forter is an AI-powered identity intelligence platform that helps digital commerce businesses make real-time fraud, abuse, and payment decisions, aiming to approve more legitimate customers while blocking fraudsters, all without adding friction to the checkout experience. Rather than treating fraud detection, payment optimization, and dispute management as separate tools, Forter unifies them into a single platform built around one core idea: every transaction is connected to a real identity, and understanding that identity accurately is what separates a good customer from a bad actor.

The platform covers five core products: Fraud Management for real-time transaction risk decisions, Payment Optimization for predictive payment routing that increases authorization rates, Dispute Management for automating chargeback triage and evidence gathering, Account Protection against account takeover and fake account creation, and Abuse Prevention for stopping policy abuse like fraudulent returns or promo abuse. In 2026, Forter introduced Forter Agents, a growing suite of AI agents including an Analytics Agent (natural-language traffic queries), Payments Agent (continuous authorization optimization), Dispute Agent (chargeback triage and letter writing), Abuse Agent (plain-language policy creation), and Integration Agent (automated system connections). The company has also built out Agentic Orchestration, positioning itself for the emerging shift toward AI shopping agents transacting on behalf of human customers, where distinguishing legitimate AI-powered shoppers from automated fraud becomes a new challenge.

Forter's core differentiator is its identity network: data shared across a consortium of major brands feeds a shared intelligence layer spanning over 2 billion identities, so fraud patterns detected at one merchant help protect others on the network. Founded in 2013 by Michael Reitblat, Liron Damri, and Alon Shemesh (former Fraud Sciences/PayPal engineers), Forter has processed over $2 trillion in GMV and serves major brands including Adidas, ASICS, eBay, Instacart, Nordstrom, Wayfair, Priceline, ASOS, and Shein. The company has raised $525 million in funding, reached a $3 billion valuation in 2021, and reports an average 72% reduction in chargeback rates and 46% average reduction in false declines across its customer base, with 99% of decisions delivered in under one second.

Forter does not publish public pricing. Its standard model charges merchants a percentage of the gross merchandise value (GMV) it approves, meaning cost scales directly with a business's approved transaction volume rather than following flat subscription tiers. Pricing also varies depending on which products a merchant licenses (Fraud Management, Payment Optimization, Dispute Management, Account Protection, Abuse Prevention, and/or Forter Agents). An ROI calculator is available on Forter's website to help estimate potential value, but merchants must contact Forter's sales team directly to receive a specific, custom quote.