Triple Whale
Shopify analytics and Moby AI copilot — unified attribution, creative insights, and conversational reporting for DTC
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About Triple Whale
Triple Whale is the leading AI analytics and multi-touch attribution platform for Shopify-based DTC e-commerce brands, combining first-party tracking (Triple Pixel), unified cross-channel analytics, and Moby AI — its conversational AI copilot — into one platform. Founded in 2021 by Maxx Blank, AJ Orbach, Rabah Rahil, and Ivan Chernykh and backed by $25.4M in funding from NFX, Tiger Global, and others, Triple Whale serves thousands of DTC brands including Sharma Brands, Common Thread Collective, and agency partners managing hundreds of millions in Shopify revenue.
Triple Whale's Moby AI is the platform's defining 2025-2026 feature: a conversational AI that understands your business data and answers questions like "What's my blended ROAS compared to last week?", "Which Meta campaigns are underperforming?", or "What's the LTV for customers who first purchased from TikTok?" in seconds — without running manual reports. Moby synthesizes data from Shopify, Meta, Google, TikTok, Klaviyo, and more into a unified semantic layer. The Triple Pixel first-party tracking infrastructure with server-side Conversions API integration recovers the 15-30% of conversions typically lost to iOS14+ blocking. Creative Cockpit surfaces creative performance metrics (hook rate, hold rate, ROAS per creative) for data-driven creative decisions. Cohort analysis and LTV modeling power longer-term acquisition and retention strategy.
Key Features
- Moby AI copilot — conversational AI that answers plain-English questions about ROAS, revenue, CAC, LTV, and campaign performance from a unified data model
- Triple Pixel — first-party tracking pixel with server-side Conversions API to recover iOS14+ attribution losses across Meta, Google, and TikTok
- Unified analytics dashboard — single pane of glass for Shopify revenue, ad spend, ROAS, CAC, LTV, and contribution margin across all channels
- Multi-touch attribution modeling — first-click, last-click, linear, position-based, and data-driven attribution models for understanding customer journeys
- Cohort analysis — track customer cohort repurchase rates, LTV curves, and payback periods to guide retention and acquisition investment
- Creative Cockpit — creative performance analytics showing which ad creatives drive the best ROAS, hook rate, and hold rate across platforms
- Sonar and Anomaly Detection — AI monitors key metrics and alerts when revenue, ROAS, or conversion rates deviate from historical patterns
- Shopify-native integrations — deep integration with Shopify Plus, Meta, Google, TikTok, Klaviyo, Attentive, and 50+ other platforms
Pros
- Moby AI enables non-analyst marketers to interrogate complex cross-channel data in plain English — hours of reporting replaced by conversational queries
- Triple Pixel + server-side CAPI is the most robust first-party attribution recovery solution for Shopify DTC brands
- Unified cross-channel view combining Shopify, Meta, Google, TikTok, and email is unavailable natively in any single platform
- Creative Cockpit's hook rate and hold rate metrics give creative teams data-driven signals unavailable in Meta's native reporting
- Trusted by Sharma Brands, Common Thread Collective, and thousands of DTC brands managing significant Shopify revenue
- NFX and Tiger Global backing ($25.4M raised) signal strong product-market fit and long-term platform investment
Cons
- Primarily built for Shopify — limited native support for WooCommerce, Magento, or custom storefronts without workarounds
- Moby AI answers are only as good as the underlying data quality — poor tracking setup produces inaccurate answers
- Pricing ($129-749+/month) can feel steep for early-stage brands spending under $100K/month on ads
- Attribution modeling is probabilistic — not a perfect ground truth, especially for multi-touch cross-device journeys
- Advanced features (Cohort Analysis, Pixel) require higher-tier plans; base plan is fairly limited
- No B2B or SaaS use cases — purpose-built for DTC e-commerce only
Pricing
Foundations ($129/month): Shopify + Meta + Google integration, summary dashboard, basic attribution, Moby AI. Standard ($249/month): Triple Pixel first-party tracking, cohort analysis, product analytics, LTV modeling. Pro ($499/month): advanced attribution models, Creative Cockpit, Sonar anomaly detection, API access. Premium ($749/month): custom attribution models, white-label for agencies, unlimited historical data. Annual billing saves ~17%. No free plan; demo available on request.
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Frequently Asked Questions
Triple Whale is a Shopify-native analytics and attribution platform with Moby AI as its conversational AI copilot. Moby lets DTC e-commerce marketers ask plain-English questions about their business ('What was my ROAS on Meta last week vs two weeks ago?') and get instant accurate answers from a unified data layer combining Shopify, Meta, Google, TikTok, and email data.
Foundations: $129/month (Shopify integration, attribution, summary dashboard). Standard: $249/month (Triple Pixel, cohort analysis, product analytics). Pro: $499/month (advanced attribution, LTV modeling). Premium: $749/month (custom models, API). Annual billing saves ~17%. No free plan; demo available.
Triple Pixel is Triple Whale's first-party tracking pixel that collects conversion data directly on the storefront and passes it server-side via Conversions API integrations to Meta, Google, and TikTok. This recovers attribution lost to iOS14+ privacy changes and browser cookie blocking, giving significantly more accurate conversion data than platform-native attribution.
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