AI Tool Comparison
Comparing as AI Photo Editing & Background RemovalPhotoroom vs Leonardo.Ai

Photoroom
VS

Leonardo.Ai
Verdict by Category
Detailed Comparison
Feature
Photoroom
Leonardo.Ai
Pricing
FreemiumFree plan available with up to 250 exports/month (watermarked, not licensed for commercial use). Pro is $7.50/month billed annually (around $12.99/month billed monthly) for unlimited core tools plus AI Backgrounds and AI Fashion Models. Max is $20.99/month billed annually (around $34.99/month billed monthly), adding the Video Generator and Shopify integration. Ultra starts at $82.50/month billed annually (around $99/month billed monthly) and scales across four volume tiers (x1, x2, x5, x10) up to roughly $990/month, adding 4K image/video resolution. Enterprise pricing is custom with a minimum annual commitment, adding adjustable AI Shadows, Visual QA, SLA/SSO, and dedicated support. Separately, the Photoroom API is billed per image: the Basic (Remove Background) plan runs about $20/month for 1,000 images ($0.02/image), the Plus (Image Editing) plan is billed at $0.10/image, and a custom Enterprise API tier requires a 200,000 image/year minimum commitment.
FreemiumFree Plan: $0/month, 150 Fast Tokens/day, Public Creations access.
Individual Plans:
Essential: $12/month or $10/month (billed yearly), 8,500 Fast Tokens/month, Private Creations, 10 Personal AI models.
Premium: $30/month or $25/month (billed yearly), 25,000 Fast Tokens/month, Private Creations, 20 Personal AI models, Unlimited relaxed image generation for select models.
Ultimate: $60/month or $50/month (billed yearly), 60,000 Fast Tokens/month, Private Creations, 50 Personal AI models, Unlimited relaxed image and video generation for select models.
Team Plans (minimum 3 seats):
Starter: $24/seat/month (billed at $72/month for 3 seats), 25,000 Fast Tokens/seat, Unlimited relaxed image/video generation.
Growth: $48/seat/month (billed at $144/month for 3 seats), 60,000 Fast Tokens/seat, Unlimited relaxed image/video generation.
API: Pay as you go, starts with $5 credit, Custom plans available.
Categories
AI Design ToolsAI E-commerce ToolsAI Image Generators
AI Image GeneratorsAI Art & Animation ToolsAI Video ToolsAI Design Tools
Summary
Remove backgrounds and create studio-quality product photos with AI
Generative AI platform for images, art, and video creation
Photoroom Pros & Cons
Pros
- Extremely fast, high-accuracy background removal trusted by 80M+ users and 300M+ downloads
- Deep e-commerce focus with marketplace-ready formats for Shopify, Amazon, and other channels
- Scales from a free mobile app to enterprise batch and API workflows on the same platform
- Strong generative AI feature set (Virtual Model, AI Backgrounds, Video Generator) beyond basic editing
- SOC 2 Type 2 certified with GDPR-compliant infrastructure for enterprise buyers
- Available across mobile, web, and API so teams aren't locked into one workflow
Cons
- Free plan exports are watermarked and not licensed for commercial use
- AI credit system for generative features isn't published in exact numbers, making usage harder to predict
- Ultra and Enterprise tiers get expensive quickly for high-volume catalogs
- API and MCP usage is billed separately from app subscriptions, adding a second cost to track
- Some advanced features have a learning curve for first-time users, per user reviews
Leonardo.Ai Pros & Cons
Pros
- Versatile platform for image, art, and video creation
- Offers a wide range of general and fine-tuned AI models
- Ability to train custom AI models for specific aesthetics
- Comprehensive tools for editing, upscaling, and post-processing
- Supports team collaboration with IP protection and shared resources
- Free tier available for casual creators to explore AI art
Cons
- Unlimited relaxed generations can be slowed based on demand
- Free tier users do not retain full image ownership rights
- Token-based system may require careful management for heavy users
- Upscalers may not perform optimally for small text details
- Access to certain advanced features might be restricted or in alpha testing