Dynamic Yield

Dynamic Yield, now operating as Mastercard Dynamic Yield, is an enterprise personalization and experimentation platform that helps brands deliver individualized product recommendations, content, offers, and experiences across web, mobile app, email, and offline channels. Its core product, Experience OS, is built as a single, modular operating system rather than a set of disconnected tools: data collection, audience segmentation, algorithmic decisioning, and content rendering all work within one shared flow, so learnings from A/B testing feed directly into personalization campaigns.

The platform is organized around six primary use cases: Segmentation (building and analyzing audiences), Targeting (serving unique offers per customer), Recommendations (algorithmically predicting customer interests), Journey Orchestration (reaching customers at key moments), Optimization (A/B testing and experimentation), and Search. Newer AI-native additions include Experience OS Agents, specialist AI agents that assist marketing teams with personalization workflows, and Shopping Muse, a conversational commerce feature that lets shoppers describe what they're looking for in natural language and receive tailored recommendations in return. On the experimentation side, Dynamic Yield supports Bayesian and multi-armed bandit statistical engines, Predictive Targeting, feature flag-based experimentation, and both server-side and client-side testing, including support for single-page applications.

Originally an independent Israeli startup, Dynamic Yield was acquired by McDonald's in 2019 to personalize its digital ordering and drive-thru experiences, then acquired by Mastercard from McDonald's in 2022 and folded into its Data & Services division. Today it serves 400+ brands across retail, financial services, travel, restaurants, media, and B2B ecommerce, including Sephora, Lacoste, Electrolux, Tottenham Hotspur, Synchrony, Sky, and Ocado, processing tens of millions of transactions daily. It has been named a Leader in the Gartner Magic Quadrant for Personalization Engines for eight consecutive recognition periods (2019-2025) and won G2's Enterprise A/B Testing Tool of the Year in 2024.

Dynamic Yield does not publish public pricing. It operates on a custom, quote-based enterprise pricing model, with third-party industry estimates placing entry-level annual contracts around $35,000+ per year, scaling based on traffic volume, number of channels (web, app, email, offline), and which platform modules (Segmentation, Targeting, Recommendations, Journey Orchestration, Optimization, Search, AI Agents) are included. Prospective customers must book a demo directly with the Mastercard Dynamic Yield sales team to receive a specific quote.