Ada

Ada is an agentic customer experience (ACX) platform built for enterprises that need to resolve high volumes of customer service inquiries autonomously. Founded in 2016 in Toronto, Canada by former customer service agents Mike Murchison and David Hariri, Ada has grown into an AI-native company that has powered more than 6 billion customer interactions for brands including Square, YETI, Pinterest, Canva, monday.com, and Cebu Pacific. The platform reports resolving over 80% of customer conversations autonomously without human intervention.

At the core of Ada's platform is the Reasoning Engine, a single intelligence layer that orchestrates multiple LLMs and applies shared customer context, business logic, and safeguards consistently across every channel. The Conversation Hub deploys AI agents across voice, chat, email, SMS, WhatsApp, Instagram, Messenger, and custom channels, while the Performance Center gives teams tools like Playbooks for automating complex multi-step SOPs, Coaching for continuously refining agent responses, and Simulations for safely testing changes before launch. A Developer Toolkit provides APIs, SDKs, and an MCP Server that connects Ada to AI assistants such as Claude and ChatGPT, and to enterprise systems like Zendesk, Salesforce, ServiceNow, and Twilio.

Ada is purpose-built for regulated, high-volume industries including financial services, travel, gaming, health insurance, property and casualty insurance, SaaS, and ecommerce. It carries enterprise-grade compliance certifications including HIPAA, SOC2, GDPR, and AIUC-1, along with zero data retention policies and independent annual penetration testing.

Ada is best suited to large enterprises and support organizations with significant conversation volume, dedicated CX teams, and enterprise procurement processes, rather than small businesses seeking a quick self-serve chatbot. There is no public pricing or permanent free plan; engagement starts with a sales consultation and custom demo, and Ada uses conversation-based (with an optional resolution-based) pricing model tailored to each enterprise's scale.

Ada does not publish pricing publicly. It uses a primarily conversation-based pricing model, where enterprises pay per AI agent conversation with end users, alongside an optional resolution-based model for enterprises with specific needs. There is no permanent free plan; access starts with a sales consultation and custom demo at ada.cx/demo. Independent reviews note that entry-level enterprise contracts commonly start around $30,000 per year, with final cost depending on conversation volume, channels deployed, and contract terms.