Prisync

Prisync is an AI-powered competitor price tracking and dynamic pricing platform built to help ecommerce businesses of every size stop losing sales and margin to pricing blind spots. Founded in February 2013 in Istanbul, Turkey, by Burc Tanir (CEO), Samet Atdag (CTO), and Neslihan Sirin Saygili, the company grew out of an R&D project supported by Turkish innovation agencies KOSGEB and TUBITAK. Prisync has since expanded through a series of acquisitions, including Australia's Spotlite in 2019, the UK's Competitor Price Watch, and Lithuania's Marguard, growing its footprint to over 600 retailers and manufacturers across more than 50 countries.

The platform replaces the manual, spreadsheet-driven process of tracking competitor prices with automated data collection across every major sales channel. Businesses can add competitor product URLs directly (URL Based monitoring), automatically discover and track competitors across specific channels like Google Shopping and Amazon (Channel Based monitoring), or combine both approaches for full 360-degree coverage (Hybrid Model). Once pricing data is flowing in, Prisync's Dynamic Pricing Engine lets merchants create custom rules to automatically adjust prices in bulk for chosen product segments, keeping them competitive without manual intervention. The platform also supports MAP (Minimum Advertised Price) monitoring for suppliers and brands wanting to enforce consistent reseller pricing, along with stock availability tracking, price history, and instant or daily email notifications when competitor prices shift.

Prisync serves ecommerce businesses ranging from SMBs to Fortune 500 brands, with customers including Samsung, Sony, Schneider Electric, Suzuki, and iFixit relying on its data for pricing analysis and strategy execution. The company reports helping merchants increase competitiveness, sales, and profit margins by 3% to 20% on average depending on business size. Prisync integrates natively with Shopify, Google Shopping, Amazon, and Magento 1 and 2, with broader platform coverage available via API. Every plan includes a 14-day free trial with no credit card required, and the company backs its data with a combination of automated and manual quality assessments to ensure accuracy at no extra cost to customers.

Prisync offers three monitoring models, each with Professional, Premium, and Platinum tiers scaling by product count, all with unlimited competitor tracking and a 14-day free trial (no credit card required). URL Based (recommended for less dynamic competitor lists): Professional $99/month (up to 100 products, 3x daily price updates), Premium $199/month (up to 1,000 products, adds Dynamic Pricing Engine and marketplace tracking), Platinum $399/month (up to 5,000 products, adds MAP monitoring and price history). Channel Based (automatic competitor discovery per sales channel): Professional $199/month, Premium $399/month, Platinum $599/month, each including 1 sales channel with additional channels costing $100-200/month more. Hybrid Model (combines both approaches): Professional $299/month, Premium $599/month, Platinum $799/month, with the same per-channel add-on structure as Channel Based. API access on any plan costs an extra 20% on top of the monthly subscription fee. Businesses needing to track over 5,000 products can contact Prisync directly for custom pricing.