Klevu

Klevu is an AI-powered ecommerce search and product discovery platform built to help online retailers convert more browsers into buyers by understanding what shoppers actually mean, not just the exact words they type. The company was founded in 2013 in Helsinki, Finland by Niraj Aswani and Nilay Oza, building what they described as a self-learning search engine focused on fast, relevant results with actionable insight into shopper search behavior. In January 2025, Klevu was acquired by Athos Commerce, bringing it together with Searchspring and Intelligent Reach under one unified ecommerce technology company, though Klevu continues to operate and ship product under its own brand and website.

At its core, Klevu is built on semantic search and natural language processing, allowing it to understand vague, conversational, or misspelled search queries in ways that basic keyword-matching search cannot. Klevu Moi, launched in 2024, extends this into a full conversational AI shopping assistant embedded directly in a store's search box, letting shoppers ask natural-language questions and receive personalized product recommendations in a chat-like format rather than scrolling through filtered results. Beyond search itself, Klevu's AI Discovery Suite includes Smart Category Merchandising, which automates how products are sorted and surfaced on category pages, personalized product recommendations that adapt to real-time shopper behavior, and a Search Insights dashboard that shows merchants exactly what customers are searching for, including zero-result queries that reveal gaps in product discoverability or catalog data.

Klevu integrates with major ecommerce platforms including Shopify, Magento, and BigCommerce through well-documented APIs and SDKs, and connects with complementary tools like Klaviyo, Yotpo, and Trustpilot to extend search and product data into marketing and reviews workflows. The platform has grown to power search and navigation for thousands of mid-market and enterprise online retailers, with case studies citing meaningful conversion rate lifts, some third-party reviews report conversion improvements in the 20-40% range, when comparing shoppers who use on-site search versus those who don't. Klevu holds strong review ratings, including a 4.8/5 rating on the Shopify App Store and 4.4/5 across broader review platforms, with users consistently praising search accuracy and responsive customer support.

Pricing is fully custom and usage-based, scaling with domains, sessions, and catalog size, with no permanent free plan, only a 14-day free trial. Published Shopify starting prices begin around $449-$499/month for individual modules like Recommendations, Category Merchandising, or Site Search, with combined and larger-catalog plans running $799-$1,499/month or higher; non-Shopify platform pricing requires a custom quote. This makes Klevu best suited for mid-market to enterprise retailers with large product catalogs and meaningful search traffic who can justify the premium price point with real conversion gains, rather than very small stores just starting out, who may find the entry cost prohibitive relative to a platform's built-in native search.

Klevu uses custom, usage-based pricing scaling with domains, sessions, and SKU count, billed annually with no permanent free plan, though a 14-day free trial is available to test the platform. On Shopify, published starting prices include $449/month for the Recommendations module (500K impressions), $549/month for Category Merchandising, and $649/month for Site Search, with combined or larger-catalog plans ranging from $799 to $1,499+/month depending on traffic and product count. Third-party review sites also list a general starting price around $499/month per user for the base Klevu platform. Pricing for non-Shopify platforms, including Magento, BigCommerce, and custom storefronts, requires a fully custom quote from Klevu's sales team based on catalog size, traffic volume, and which modules (Search, Merchandising, Recommendations, Personalization, Klevu Moi) are needed. Enterprise customers with very large catalogs or complex multi-region requirements should expect pricing at the higher end of or above the published ranges.