Nosto

Nosto is an AI-powered Commerce Experience Platform (CXP) that helps ecommerce brands and retailers personalize product recommendations, on-site search, and category merchandising to increase conversions, average order value, and customer loyalty. Rather than a single-feature tool, Nosto positions itself as an integrated suite spanning its Product Experience Cloud (recommendations, search, merchandising, dynamic bundles, post-purchase upsell, personalized emails) and Content Experience Cloud (A/B testing, content personalization, behavioral pop-ups, shoppable UGC), all powered by a shared Experience.AI engine.

At the core of Nosto's AI stack are four capabilities: Predictive AI for real-time behavioral recommendations, Semantic AI for intent-aware search, Visual AI for image-based product matching, and Generative AI for content. In 2026, Nosto introduced Huginn, an AI agent that coordinates a network of purpose-built agents operating autonomously to uncover revenue opportunities, answer strategic merchandising questions, and enhance customer interactions across search, personalization, and testing, positioning the platform for agentic commerce. A Business Intelligence layer adds product intelligence, audience insights, and UGC monitoring to help merchandisers make data-informed decisions without relying on IT.

Nosto is built for mid-market and enterprise ecommerce brands running on Shopify, Shopify Plus, Salesforce Commerce Cloud, Shopware, Adobe Commerce (Magento), or BigCommerce, and integrates with commerce technologies like Klaviyo, Attentive, Yotpo, Tapcart, and Google Analytics. Founded in 2011 and headquartered in Helsinki, Finland, Nosto now supports more than 1,500 brands and retailers across 100+ countries, including Kylie Cosmetics, Dermalogica, MUJI, Vuori, FIGS, Marc Jacobs, and Douglas, with case studies citing results like 9% of Marc Jacobs' online revenue driven through AI personalization and a 43% conversion rate increase for O'Neill.

Nosto does not publish fixed public pricing; it is quote-based and tailored per merchant via a demo request. Historically, Nosto started with a pay-on-performance model (charging only on conversions from recommendations), then moved to a fixed monthly license fee scaled to merchant revenue, and later introduced modular 'Build Your Own' plans letting merchants select and pay for specific products (recommendations, search, merchandising, A/B testing, etc.) rather than a single bundled tier. Enterprise features, professional services, and Huginn AI agent access are typically part of custom enterprise contracts. Merchants must contact Nosto's sales team or book a demo to receive a specific quote.