Wiser
Real-time price monitoring, market intelligence, and MAP compliance for brands and retailers
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About Wiser
Wiser (Wiser Solutions, Inc.) is an omnichannel retail intelligence platform that gives brands and retailers real-time visibility into competitor pricing, digital shelf performance, and unauthorized reseller activity. Blending AI with data science and human validation, Wiser processes billions of data points daily to help commercial teams act with confidence at the exact moment shoppers make purchasing decisions.
The platform is built around three core products: Price Intelligence (formerly Price Execution) which delivers real-time competitor price monitoring and automation to optimize pricing across a full catalog; Market Intelligence, which tracks digital shelf KPIs like product coverage, availability, promotions, customer reviews, and pricing trends to benchmark brand performance; and MAP Intelligence (MAP Execution), which automatically flags and helps resolve unauthorized pricing violations across online marketplaces and resellers. Wiser tracks more than 10 billion products daily, monitors 150,000+ sellers, and has generated over 4 million price recommendations for its customers.
Wiser serves three primary audiences: eCommerce brands looking to maximize discoverability and protect pricing integrity, marketplace sellers competing for visibility across channels, and retailers aiming to grow sales through smarter, faster pricing decisions. Trusted by 750+ brands and retailers globally, including Best Buy, The Home Depot, LEGO, Samsung, Michelin, and Walmart, Wiser reports measurable outcomes for customers such as double-digit sales lifts and margin gains, positioning it as a trade execution and competitive intelligence backbone for retail organizations.
Key Features
- Real-time price monitoring across competitor websites and marketplaces
- Automated MAP (Minimum Advertised Price) violation detection and enforcement workflows
- Market Intelligence tracking coverage, availability, promotions, reviews, and pricing KPIs
- Price Execution automation for optimizing pricing across an entire product catalog
- 10 billion+ products tracked daily for speed and competitive scale
- AI-blended data science combined with human validation for 98% data accuracy
- Category-level and product-level competitive insights for pricing strategy
- Support for eCommerce brands, marketplace sellers, and retailers as distinct use cases
- Crowdsourced in-store intelligence via the Mobee mobile app
- Actionable dashboards to act on pricing and execution issues before they cost sales
Pros
- Tracks an enormous scale of data (10B+ products daily, 150K+ sellers monitored) for fast, comprehensive competitive visibility
- Covers the full trade execution lifecycle with three integrated products: Price, Market, and MAP Intelligence
- Backed by 98% data accuracy through a blend of AI and human validation
- Proven track record with 750+ well-known global brands and retailers across diverse categories
- Reports measurable business outcomes like double-digit sales lifts and margin improvements for customers
- Serves multiple stakeholder types (brands, marketplace sellers, retailers) with tailored solutions for each
Cons
- Pricing is entirely custom and not published, requiring a sales conversation before you know your cost
- Built for brands and retailers with meaningful catalog and market scale, so smaller sellers may find it more infrastructure than they need
- Value depends on how many marketplaces, retailers, and SKUs you need tracked, making ROI harder to estimate upfront without a demo
- Primarily focused on pricing, MAP, and market intelligence, so it doesn't cover broader ecommerce needs like personalization or search
- Requires integration and category setup work to get accurate competitive matching across a large catalog
Pricing
Wiser uses fully custom, quote-based pricing with no published tiers or public rates. Costs are determined by factors such as which products you need (Price Intelligence, Market Intelligence, and/or MAP Intelligence), the size of your product catalog, the number of competitors, retailers, or marketplaces monitored, and monitoring frequency. Prospective customers must book a demo through Wiser's website to receive a tailored quote based on their specific retail intelligence needs.
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Frequently Asked Questions
Wiser (Wiser Solutions) is a retail intelligence platform that helps brands and retailers monitor competitor pricing, track digital shelf presence, and detect unauthorized MAP violations across ecommerce and marketplace channels using real-time data and AI-driven analytics.
Wiser tracks more than 10 billion products daily, monitors over 150,000 sellers, and generates over 4 million price recommendations, giving brands and retailers real-time visibility into competitor pricing and market trends.
Wiser offers three core products: Price Intelligence for real-time price monitoring and optimization, Market Intelligence for tracking digital shelf KPIs like coverage and promotions, and MAP Intelligence for automated detection of unauthorized reseller pricing.
Wiser uses custom, quote-based pricing tailored to a company's catalog size, number of monitored retailers or marketplaces, and which products (Price, Market, or MAP Intelligence) are needed. Prospective customers must book a demo to receive pricing.
Yes, Wiser is trusted by 750+ brands and retailers globally, including major names like Best Buy, The Home Depot, LEGO, Samsung, Michelin, and Walmart, across categories like electronics, home goods, and consumer packaged goods.
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